Google says 97% of web users turn to the Internet to find local businesses. Will yours be found?
Let’s make sure it is! We know that viewers of our out-of-home advertising network, inside license plate agencies across North Carolina, are driven to search out our advertisers online.
- Do you have a professional-looking website?
It can be quirky and unique too; the point is to give a good impression and make it easy for viewers to take the next step …
- Will search engines show your webpage when people search for your keywords?
Keywords are the backbone of your business. They are the services, features, brands, expertise and advice you offer customers. Example, if your core business function is HVAC sales and repairs, then one page of your website should explain this service in at least 300 to 800 words, while all other pages should also include a reference to this.
- Will your website convert?
Each page of your website should invite viewers to connect or interact with your business. Offer a discount for signing up for your VIP club, offer free tips to download or just invite them to schedule an information session.
Taking care of these essentials will maximize your ROI for all other marketing and advertising promotions whether in print, radio, TV or out-of-home advertising, like our network.
